The Master of Tourism Management degree prepares future leaders of the outdoor recreation and nature-based tourism industry for roles in destination and recreation management, hotels and resorts, operations, marketing, events, and entrepreneurship.
1. Bachelor’s Degree from an accredited university.
2. Level 7 Diploma in Business Strategy or Tourism from Ofqual approved awarding bodies may apply for exemptions.
3. Students with no bachelors will go through the mature entry option.
4. Profile detailing their work experience.
5. Interview process with the Program Director and Dean.
6. Professional work experience of 3 years is highly encouraged
Evaluation of credentials
Application confirmation
Selection interview
Interview
Enrollment
Marketing Strategies: Provide knowledge on developing and executing effective marketing strategies for tourism businesses.
Digital Marketing: Teach the use of digital marketing tools and techniques to attract and engage tourists.
Enhance Strategic Management Skills: Strategic Planning: Teach students how to develop and implement strategic plans within the tourism sector.
Business Strategy: Equip students with the skills to formulate business strategies that address market demands and organizational goals.
Strengthen Marketing and Promotion Skills: Marketing Strategies: Provide knowledge on developing and executing effective marketing strategies for tourism businesses.
Digital Marketing: Teach the use of digital marketing tools and techniques to attract and engage tourists.
Develop Research and Analytical Skills: Research Methodologies: Teach research methodologies applicable to tourism studies and management.
Industry Research: Develop skills to conduct industry-specific research to inform strategic decisions and policies.
Prepare for Advanced Careers in Tourism: Career Readiness: Provide career guidance and support to prepare students for leadership roles in the tourism industry.
Professional Networking: Facilitate opportunities for networking with industry professionals, guest speakers, and alumni.
1. Advanced Tourism Knowledge:Industry Expertise: Graduates will have an in-depth understanding of the tourism industry's structure, functions, and economic impact.
Tourism Systems: Ability to analyze and manage various components of tourism systems, including travel, hospitality, attractions, and events.
2.Sustainable Tourism Practices:ustainability Knowledge: Graduates will understand the principles of sustainable tourism and how to implement best practices for environmentally and socially responsible tourism.Community Engagement: Ability to engage and collaborate with local communities to promote sustainable tourism initiatives.
Career Readiness and Professional Development:
Career Preparedness: Graduates will be well-prepared for leadership roles in the tourism industry, equipped with the necessary skills and knowledge.Professional Networking: Established connections with industry professionals, guest speakers, and alumni, providing valuable networking opportunities.
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